Brand Partnerships
Traditional commercials are no longer the primary driver of brand visibility, it's social media and it now shapes how audiences discover and trust products.
As a result, brands are adapting their messaging to align with platform trends and deliver content that feels natural within social environments.
This is where I contribute. Through collaborations with national brands, I’ve developed experience translating brand guidelines into platform-native content that stays compliant while remaining engaging.
I focus on integrating brand messaging seamlessly into current formats and influencer trends so it resonates with audiences rather than interrupting them.
Big Brand Partnerships requires thinking like a brand manager and not an influencer
A few of my favorites:
I regularly pitch to brands though lately, I've had so much work that I haven't the need to pitch. This is because I understand brand messaging and work within the guidelines of their legal requirements without sacrificing relatability
HUNGRYROOT
My role involved creating engaging content that resonated with the target audience. This project demonstrates my storytelling abilities and my knack for creating captivating narratives. I found a common problem (meal prep woes) while capitalizing off the trend of health and wellness, considering the seasonal "summer body"
Mean Green x Walmart
This project gave me valuable insight into the legal approval process and cross-functional collaboration within brand teams, while strengthening my ability to communicate effectively with influencer agencies and deliver content that aligned with brand requirements while still reflecting my own voice and image. Working across multiple stakeholders made this a strong learning experience and sharpened my understanding of brand workflows, approvals, and partnership expectations.
Kroger Partnerships
Kroger has been my most consistent brand partnership and a major contributor to my growth in branding and influencer marketing. One highlight was helping produce their holiday cookie campaign, where I collaborated with production and marketing teams and served as the main host to co-create a new holiday cookie alongside the audience. I played a key role in encouraging users to participate and vote throughout the campaign, and I also launched an impromptu giveaway to thank viewers and extend engagement after production wrapped. You can view the campaign on Kroger’s page and explore additional collaborations on my platforms.
