Viral Turkey Video - 50M

Strategies: Know Your Audience, Stop the Scroll, Stay on Trend

After noticing engagement drop following several branded posts, I recognized a disconnect and shifted strategy toward authenticity. Instead of polished content, I shared a raw moment from my first attempt at making a spatchcock turkey—which turned into a “sassy bird” and a genuine family reaction. The humor and imperfection made the content highly relatable and timely, and it performed strongly across platforms, reaching over 50M views.