Viral Butter Swim - 1M TikTok and Meta

Strategies: Stop the Scroll, Know Your Audience, Stay on Trend, Use a CTA

This concept was trending, so timing was key to capturing momentum before interest dropped. I opened with a question to stop the scroll, followed by strong, appetite-driven visuals to maintain attention. The recipe also aligned with a proven audience preference for familiar dishes with an approachable twist, which helped strengthen engagement and retention.