Product Feature - Joovy

Strategy: Know your audience, Stop the scroll, CTA

This was a gifted collaboration where I leaned into humor and relatability to spark engagement around a higher-investment product. While the video wasn’t designed for viral reach, it generated strong conversation and contributed to product sales. Because the item retails around $300, the goal was to build trust and familiarity rather than quick impressions—positioning the product as approachable and worth considering.